The History and Advantages of Comparison Shopping

People have been shopping for thousands of years. With the growth and expansion of the Internet, the art of price comparison is now an integral part of the shopping experience. This is when consumers buy from different sellers for prices, options, services…etc. Because of its many benefits, comparison shopping is not a new trend. Its history and evolution into the popular activity that we see today is quite an interesting story.

Through their archaeological research, scholars have found that comparison purchases can be dated as far back as 1400 BC. This took place when Christopher Columbus arrived in the new world. He provided a variety of products which the natives browsed and compared before making their choice. In the 1840s, trading posts were established where Aboriginal people and others traded goods. The process involved browsing and comparing products before deciding on the best item.

In the 1900s, Europeans scoured newspapers for special deals on advertised items. During the 1960s and 1970s, people went from store to store to compare items and prices. By the 1980s, more and more people were heading to malls where they could easily walk from store to store in search of bargains. In the 1990s, flyers and advertising inserts were placed in newspapers so people could browse to see which retailer was offering the best deal. Then, the development of the Internet resulted in the tremendous growth of the price comparison.

The creation of search engines in 1996 allowed people to find and locate commercial sites. Beginning in 1999, programmers created unique ways to compare prices, such as the “FIVE-STAR” rating system used to evaluate products and services. In 2002, social networking sites were developed and over the past few years consumers have rated the products and services on these sites. Between 2003 and 2006, websites were created with the aim of giving consumers the possibility of using a search comparison tool.

Today, the Internet makes it easy for anyone to compare the highest quality product or service at the best price. There are comparison sites dedicated to almost every type of product and service such as hotels, insurance, flights, gas prices, cruises, mortgages and more. Comparison shopping is a powerful marketing strategy that is popular with consumers and sellers.

There are many advantages which include: you will get exactly what you want at an affordable price, shopping is stress-free especially if you shop like this online as you won’t have to deal with long lines of wait at checkout, you’ll receive unbiased reviews and save big bucks on high-quality products. It has come a long way since 1400 BC. Since that time, there have been many developments that allow everyone to find exactly what they want. There’s no doubt that comparison shopping has made shopping much easier and more enjoyable and has saved consumers a ton of money.

About the author


Leave a Comment