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Private Online Shopping – Hawkins ‘Dumped’ From Fashion Extravaganza

As private online sales sites know all too well, fashion is a difficult profession that takes no prisoners!

The latest example of this harsh world comes with news – making the rounds of those dedicated to private online shopping – that Jenifer Hawkins, the former Miss Universe and swimwear model who is the face of the retail giant retail Myer – reportedly dumped from the big-budget USA fashion extravaganza. Organized by Meyer and called G’Day, the event takes place in Los Angeles.

But following a suggested rift between Meyer’s management and Hawkins, it looks like Jessica Hart will go instead. Hart, a well-known model from Melbourne is already one of the many fashion ambassadors attached to Meyer. Kris Smith, who will also be attending G-Day, is a menswear ambassador for Meyer.

And the Hawkins label – a range of swimwear called Cozi – is also said to have been dropped from the show.

Fashion watchers are talking about a big downfall and Meyer CEO Bernie Brookes has been quoted in the media as saying the decision to drop Hawkins is “…the culmination of a number of issues. …” In short, it would appear that there has been a breakdown of understanding between Team Meyer and Hawkins manager Sean Anderson.

Mr. Brookes is quoted as explaining:

“It’s my decision and it’s also a decision we didn’t make easily. The problem is certainly not with Jennifer. She continues to play an increasingly important role as the face and ambassador of Myer. The issue here is the business deals demanded by her manager Sean Anderson who simply had us told that it had become non-business and unviable for us to have Jen there. We find it increasingly difficult to work with his management, but we have no alternative.

This apparent rift in relations between Meyer and Hawkins’ management reportedly first came to light when Marie Claire magazine published a nude article of the model. For many observers, it was felt that Meyer was unhappy at not being told Hawkins’ nude feature was on the cards. It was also revealed that Mr Anderson also allegedly imposed a number of restrictions on what Hawkins will do for Meyer, further upsetting the retailer and its management.

But when questioned by reporters, Mr Anderson reportedly said there was no problem between him and the Meyer team. In fact, he’s hinting at a particular problem that seems centered around personalities:

“It’s a personal issue that the head of Myer PR has with me, which I’m trying to work out privately with Myer.”

The world of private online shopping is eagerly awaiting the outcome of this latest spat in the fashion world.

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