When it comes to finding a bargain, online shopping is number one. The internet has created a whole new social view of shopping, not just a whole new market. Sales at “brick and mortar” stores are increasingly disappointing, as often a shopper can find the same product for a good fifteen percent on average online with no sale, so when supposed sales at “brick and mortar” stores and mortar” offer a discount it’s not really a discount, online shopping becomes the hero again. Online shopping is the king of the market. However, when it comes to menswear, shopping online is like cheating on a test – a big risk for potentially great results.
Men’s fashion and “Brick and Mortar” store
Buyers know the prices online and can visit a brick-and-mortar store just to make sure it’s a product they want – whether they want to buy a book, a pan or something else that is only used for the sake of using it. Clothes and fashion are something completely different. In a “brick and mortar” store, you can test the texture of a shirt, the thickness of the fabric on clothes, the flexibility of jeans, etc. There are plenty of clothes labeled 100% cotton, but they don’t always have the same feel – some 100% cotton shirts are perfect for winter, others for summer. How would you know which is which without touching it with your own hands?
When it comes to “bricks and mortar” stores, clothes become something real, they become something tangible. If you’re going to put anything on your body, you have to try it on, see how it fits, feel how it fits – you have to be confident to spend your hard-earned money, especially in such a slow growing economy, and “the brick and mortar” stores give confidence in men’s fashion
Men’s fashion versus online shopping
If you’re looking for a bargain, brick-and-mortar stores aren’t ideal in the world of menswear. So go shopping online – eBay, GILT and other websites provide great resources for a bargain item, sometimes up to ninety percent. Too bad what you’re buying is men’s fashion
Online shopping is a problem. Let’s take the example of a men’s dress shirt. In a brick and mortar store you can try it on, see the thickness of the material – since you might be wearing a blazer over it, so it has to look great and breathe, if not breathe and then have the looks good-see how you can get around there etc. However, there are fitted cuts. What does a Varvatos slim fit look like compared to a Calvin Klein slim fit? Websites may offer information on chest width, but this may not be the case. There are too many variables to consider for you to confidently purchase a new menswear product when it comes to online shopping.
Online purchases may present the possibility of returns. In other words, online shopping knows that online shopping itself is a problem and doesn’t want to lose your business by losing that argument. Take shoes, for example. A pair of Y-3 shoes cost over three hundred dollars a pair. However, you can find great deals by buying online. So what? Y-3 is a Japanese product, more or less, which is mainly bought and sold in Europe more than in the United States. So a size twelve looks more like a size eleven. You would know if you bought a pair, tried it on, and treated the shoes that way, whether at a brick-and-mortar store or shopping online.